Most brands already have the individual parts of social in place. I work with your team to strengthen strategy, creative, creator programs, channels, workflows and measurement, then connect them across the business. I stay involved through implementation so your team can run social effectively, improve it over time and use it to drive growth.
You may know social could work better without knowing where to begin. The Social Check shows what is working, where your greatest opportunity is and what your team should strengthen first.
Find your clearest place to start in about two minutes. No email required.
Social does not operate in isolation. My experience building brands, products, launches, partnerships, activations, events and businesses shapes how I strengthen social and make it work across the business.
Direction · Brand voice · Creative · Content · Creators · Paid · Organic · Community · Workflow · Reporting
Example shown: Behind the scenes of social content production.
Shared ideas · Platform native content · Creator moments · Launch support
Shown: Fisher-Price x Nintendo social content.
Events · Promotions · Public relations stunts · Retail activations
Shown: Fisher-Price influencer and media event.
Content · Events · Websites · Retail · Creators · Public relations · Social
Shown: Kotex Black launch with MD, El Salvador.
Positioning · Portfolio direction · Innovation · Product development · Launches
Shown: Scott Manía, El Salvador.
Operations · Programming · Guests · Marketing · Sponsorships · Media
Shown: Espacio Centroamérica Caribe.
Concept · Brand · Offer · Partnerships · Audience
Shown: The Book Project and Neon Pink.
Every brand starts from a different place.
We begin by identifying what is working, what is getting in the way and where change will make the greatest difference. From there, I shape the work around your priorities, team, agencies and business goals.
Clarify what social should achieve, who it serves and how the brand should show up.
Strategy · Audience · Brand voice · Channel roles · Priorities
Improve the areas that need it most, then bring creative, organic, creators, paid, earned and partnerships into a more connected plan.
Creative · Organic · Creators · Paid · Earned · Partnerships
Create the ownership, workflows, community guidance and reporting needed to make better decisions and keep improving.
Ownership · Workflow · Community · Reporting · Agency roles
The work may focus deeply on one area, combine several or transform how social works across the business. I work directly with your internal team and agency partners to put the changes into practice and help your organization keep improving them.
I help companies build the system that makes social work across the business.
We strengthen strategy, creative, creator programs, paid and organic social, community, workflows and measurement, then connect them so they work as one. We clarify ownership, make clear how internal teams and agency partners work together, and use results to guide decisions. I stay through implementation so your team can run the system, improve it and use it to grow the business.
I have spent more than 20 years inside companies leading consumer brands, responsible for strategy, budgets, teams, agencies, launches and growth. I know how businesses operate, so I build social systems that work in practice.